05Social Media

Stay top of mind between projects.

Strategy, content and community management that keep your brand visible and credible, built from real footage of your work rather than templates.

What's included

Content strategy & calendar

Short-form video

Carousels & graphics

Posting & scheduling

Community management

Boosting & retargeting

Sound familiar?

Posting isn't the same as building a brand.

i.

You post when you remember

Three posts in March, nothing until July. Prospects check your profile and wonder if you're still in business.

ii.

Content that could be anyone's

Generic tips and stock graphics don't show what makes your crew and your work different.

iii.

Followers who never call

Social works when it builds trust and feeds your ads and referrals. Likes alone don't pay the bills.

Why organic social

Your next client is already watching.

Before anyone calls a contractor, they check you out. A steady feed of real projects and real people builds trust before the first conversation, keeps you top of mind between jobs, and gives every referral, ad and Google search somewhere credible to land.

Residential & home services

Win the homeowner's trust

  • Who's watching: homeowners researching a big decision, often for weeks, and often together.
  • What works: project reveals, before-and-afters, your crew's faces, reviews, seasonal reminders and financing offers.
  • Where: Instagram and Facebook, targeted to the neighborhoods you serve.
  • The goal: be the name they remember, and the profile that closes the deal after a referral.

Commercial & B2B construction

Earn a spot on the bid list

  • Who's watching: GCs, developers, owners' reps, architects and property managers vetting partners.
  • What works: project milestones, capabilities, safety and quality, team expertise and completed-project stories.
  • Where: LinkedIn first, with Instagram for project storytelling and recruiting.
  • The goal: credibility with decision makers before the prequal packet ever goes out.

We speak both languages. We know a punch list from a pre-con meeting and a homeowner's "when can you start?" from a GC's prequal, and we write and film like it.

Feeds we run

Real feeds. Real clients.

We create and post everything for these brands, from the shoot to the caption. Tap through to any of them to see more of the content we make.

instagram.com/akerdevelopment
Aker Development's Instagram profile on desktop: townhomes, aerials and crew photos
Reel · tap to play
Corent Capital's Instagram profile on a phone

Corent Capital

Real estate investment · Portland infill

Feed previews are built from content we produced for each client.

What we do

Consistent, credible, on brand.

Social is where our media production pays off twice: the same shoot feeds your feed, your ads and your retargeting.

Strategy & calendar

Monthly themes, pillars and a posting calendar approved before anything goes live.

Short-form video

Reels and TikToks cut from your shoots: progress, reveals, tips and crew moments.

Carousels & graphics

Designed carousels that explain your process, projects and expertise in a swipe.

Posting & scheduling

Consistent publishing across Instagram, Facebook, LinkedIn and Google Business Profile.

Community management

Comments and messages answered quickly, and real inquiries routed to your team.

Boosting & retargeting

Put a few dollars behind your best posts and retarget the people who already know you.

Questions

Social, answered.

Get your free audit
Which platforms should a contractor be on?

Usually Instagram, Facebook and your Google Business Profile, plus LinkedIn for commercial and B2B companies. TikTok and YouTube make sense when there's a steady flow of video.

How often will you post?

Typically three to five times a week per platform, depending on your goals and how much footage we capture each month.

Do I have to approve everything?

You approve the monthly calendar. After that we handle the details and flag anything sensitive before it posts.

Does social media actually generate leads?

Directly, sometimes. Its bigger job is trust: prospects who find you through Google or a referral check your social before they call. Paired with retargeting ads, it shortens the path to a booked estimate.

Limited-time offer

Is your marketing underperforming? Find out free.

Built for contractors doing $500K+ who either work with an agency or run marketing in-house. We score your search, paid, foundation and media against your goals, then hand you a written audit and a 90-day action plan.

01

Four-pillar scorecard

Search, paid, foundation and media, graded against your goals.

02

Written audit + 90-day plan

Exactly what we'd fix first, and why, in plain English.

03

An honest conversation

About whether we're the right fit. No hard sell, ever.

Claim your free audit Takes about two minutes. Nothing in the audit commits you.